The sky is never the limit
Experiential marketing events range from food truck tours, to events at retail, to pop-up PR events. Our specialty? Experiences that create a surprising brand engagement for consumers that they will remember. We design events to drive both purchase intent and social sharing, extending the reach of in-person event with viral social buzz and earned media.
Check out a few of our favorite events below.
Our partners at Downy entrusted us with bringing fine fragrances from across their portfolio to Walmart shoppers, inspiring them to add luxury to laundry day and beyond.
Enter the Fine Fragrance House: A lease space turned wonderland that took consumers through an immersive, sensory filled scent journey!
An interactive quiz helped shoppers find their scent archetype which guided the rest of their adventure - from free swag, to storytelling, to shoppable stations throughout.
Downy Fine Fragrance House
Ocean Spray Cranberry Bog
Retailer parking lots transformed into vibrant, festive spaces with a Friendsgiving-themed event that made a lasting impression. To showcase seasonal Ocean Spray products and recipes, we introduced a branded food truck with bold designs, serving up delicious seasonal samples.
The highlight of the event? A cranberry bog where guests could step in, have fun, and snap Instagram-worthy photos with fresh cranberries. It was an unforgettable, immersive experience that combined festive flavors with interactive fun!
The Gain Lounge
The Gain Lounge, presented by Rogaine® and Amazon, was all about honest conversations, double takes in the mirror, and the reminder that a little confidence boost can go a long way!
By producing the event in a luxe NYC rooftop setting with a wrist band at the door, guests felt more like they were at a trendy new hot spot than at a branded event.
An exclusive influencer and media preview drove social buzz around the event that resulted in visitors and UGC that captured a truly iconic New York pop-up moment.
Neutrogena Desert Disco
In partnership with Amazon and Neutrogena, Gratsy created a suncare product awareness activation using sampling tactics and social engagement during the 2025 Stagecoach music festival weekend.
The Neutrogena Desert Disco popup event, held at La Quinta Resort & Club, welcomed guests and content creators to prep and protect their skin before the festival.
The activation included several photo opportunities, a lounge area, a hydration station with custom canned water, custom festival swag, and Neutrogena samples.
The ESPN Experience
Combining elements of a sports history museum, a product education center, a content creation hub, and a pop-up shop, the ESPN Experience at Walmart invited fans to experience their favorite sports media platform in real time while increasing awareness of new custom viewing options now available to them through the new ESPN app.
The ARIH Market and ARIH sampling tour were staple experiences at BTS concert stops across the country this summer! The food and beverage brand, created in collaboration with band members, launched exclusively at Walmart just in time to capitalize on the 840,000 K-pop concertgoers heading to host cities.
Custom swag, climbing inside a giant cup of noodles, and chatting about their favorite flavor rankings left guests feeling like they were a part of something special - even those who were trying ARIH for the very first time!
ARIH Launch Events
Besties on Broadway with DoorDash & General Mills
In honor of National Best Friend’s Day, we partnered with General Mills and DoorDash to celebrate special friendships!
To introduce today’s consumers to the impulse snacking possibilities available via DoorDash, we leveraged pairs of influencer BFFs to create content showcasing snack care packages either for a night in with friends or delivered via DoorDash to a faraway friend.
We also surprised BFFs on Broadway in Nashville, TN with a one day, epic, bestie-themed pop-up. Besties came to the event to create friendship bracelets and belt bags together, sample popular General Mills snacks, and experience branded DoorDash photo ops alongside a life-sized glitter horse.