The sky is never the limit
Experiential marketing events range from food truck tours, to events at retail, to pop-up PR events. Our specialty? Experiences that create a surprising brand engagement for consumers that they will remember. We design events to drive both purchase intent and social sharing, extending the reach of in-person event with viral social buzz and earned media. Check out a few of our favorite events below.
Neutrogena Beach Club
The Neutrogena Beach Club presented by Amazon at the Santa Monica Pier was the beach bash of the season with games, giveaways, and plenty of sunshine!
This seasonally relevant event spread brand awareness and put samples directly into the hands of thousands of beachgoers from Neutrogena’s lineup of summer skincare essentials.
We created a party that took over the pier and included engaging activities for the whole family including mini golf, fun photo ops, a decked-out air stream, a beach bag customization station, and a live DJ on the dance floor!
Ocean Spray
Cranberry Bog
Retailer parking lots transformed into vibrant, festive spaces with a Friendsgiving-themed event that made a lasting impression. To showcase seasonal Ocean Spray products and recipes, we introduced a branded food truck with bold designs, serving up delicious seasonal samples.
The highlight of the event? A cranberry bog where guests could step in, have fun, and snap Instagram-worthy photos with fresh cranberries. It was an unforgettable, immersive experience that combined festive flavors with interactive fun!
Besties on Broadway with DoorDash & General Mills
In honor of National Best Friend’s Day, we partnered with General Mills and DoorDash to celebrate special friendships!
To introduce today’s consumers to the impulse snacking possibilities available via DoorDash, we leveraged pairs of influencer BFFs to create content showcasing snack care packages either for a night in with friends or delivered via DoorDash to a faraway friend.
We also surprised BFFs on Broadway in Nashville, TN with a one day, epic, bestie-themed pop-up. Besties came to the event to create friendship bracelets and belt bags together, sample popular General Mills snacks, and experience branded DoorDash photo ops alongside a life-sized glitter horse.
Schwarzkopf Keratin
Salon Takeover
If you can imagine it, we can build it – and then color, cut, and style it! Partnering with Henkel and Walmart, Gratsy created a first ever, Walmart-exclusive, free salon pop-up event.
Functioning as a fully operational salon within Walmart, Gratsy created a free Keratin Blonde hair makeover experience complete with professionals coloring and styling hair for participants in three states across five different pop-up events.
Each event featured hair makeovers with the newly launched Schwarzkopf Keratin Blonde hair color, photo opportunities, an interactive Magic Mirror hair color viewing station, and tons of fun freebie giveaways and swag.